OUGD402 - Design Strategy Presentation

• Learn manual design processes such as screen printing as I had only ever worked digitally previously
• To improve at working in Indesign as this is something I have previously struggled with
• Typography
• Learn more about myself -strengths & weaknesses

• Secret 7" brief
• Edible type brief
• Writing our own brief

• Grids and the first typography brief was something I struggled with.
• Essay writing.

Strengths

• Working in Illustrator & working digitally
• Design principles book brief - I had previously struggled with layout design but was really pleased with my final layouts.

Weaknesses

• Hand rendering - Tend to start digitally rather than hand rendering ideas
• Time management
• Self confidence

• Screen printing - I made a lot of mistakes when screen printing - not all of them negative but this is something I want to improve on
• Procrastinating too much when struggling with a brief

• Improve at screen printing
• Be more self confident
• Don't go straight into working digitally - hand render ideas
• Manage my time better
• Find my design style
• Start learning dreamweaver and web design

OUGD402 - Self Branding Presentation

OUGD402 - Self Branding

I created some mock ups of how my stationary and business cards will look and am happy with my brand identity. I am going to print a variety of designs on the back of my business cards as I think this will make it more interesting. Although I do not yet have a distinctive design style I feel this represents me quite well as I like the fresh colours and modern and minimal design. I would like to develop this further and create a website to showcase my work which is something I plan to work on over the summer. I think my branding will work quite well digitally as well as in print. I would also like to produce a small booklet of some of my work so far that I could hand out to people.

OUGD402- Self Branding - Development

After having a break from my self branding as I didn't like anything I was designing I have come back to it again. I wanted to include some kind of shapes/patterns within my design as in my research I had seen many designs where they had used part of the logo to create a pattern on their stationery and I really like this idea as it works well across different mediums. 

I put my name in Futura and then adapted it slightly and used a triangle for the A as I thought I could perhaps create some patterns with triangles. After playing around with it I realised it looks a lot better with more spacing in between the letters. I am a lot happier with this logo than what I have previously came up with so am going to develop this design further. 

I started playing around using the triangle in my logo to make patterns, I started off keeping it black and white before adding some colour to it. Although I quite like it in black and white too but perhaps it looks a little harsh. 

I have started to experiment with colour within my branding, I have chosen green as this is one of my favourite colours as is grey and I think they work well together. I have also made a little phone and email icon for my business card design. 

After playing around with my business card design I also quite like just having contrasting block colours on the front and back as they look really clean and simple. I also really like this colour combination as it looks really fresh and works well together. 

I have come up with a number of different pattern variations for the back of my business card, I think when I print my business cards I may use a number of these patterns so that I have a few different business card designs as this makes it a little more interesting than them all being the same.