Wednesday, 21 January 2015

OUGD402 - Self Branding - Research

I started by looking for inspiration for my self branding on behance.

Floor Four is an online platform created to showcase personal design works, photography and illustration. I think the branding for floor four is really effective. I love the simplicity of the logo and it works really effectively across a variety of mediums as well as applied to images. 










































Cocolia is a graphic design studio who develop corporate identity, graphic communication, art direction, editorial, web, illustration, and art projects.

I love their diy approach to personal branding, it is original and each business card is different and I think it looks great. I love the variety of colour combinations they have used and think the colours work really well together. 


I’m not sure how well this design would translate digitally however their website layout is very simple and minimal with a selection of images of their work which is equally as colorful and interesting as their branding so it works well for them as an identity because it effectively communicates the style of work that they produce as a graphic design studio.































































































I really like this brand identity designed by Gerard Marin for an interior designer and visual merchandiser. I particularly like how he has used part of the logo to create a pattern on the back of some of the stationary. I also like that he has used only one colour within his branding as it is simple yet effective. 

Gerard-marin-int-6Gerard-marin-int-7Gerard-marin-int-5Gerard-marin-int-2

I really like the use of simplicity and use of colour within the identity created for art central.The design works effectively across different mediums which is something I think is important.

The-plant-art-central-4-int-3The-plant-art-central-4-int-6The-plant-art-central-4-int-8
The-plant-art-central-4-int-5The-plant-art-central-4-int-

I really like the use of colour within the identity created for art central.The design works effectively across different mediums which is something I think is important.


















I like the use of primary colours within this branding and again how they have taken part of the logo and used it as a pattern on some of the stationary, I think this is something I may experiment with within my branding. 



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